Principles of Communication

 

Communication is a two-way process of giving and receiving information through any number of channels.  Whether one is speaking informally to a colleague, addressing a conference or meeting, writing a newsletter article or formal report, the following basic principles apply:

  • Know your audience.
  • Know your purpose.
  • Know your topic.
  • Anticipate objections.
  • Present a rounded picture.
  • Achieve credibility with your audience.
  • Follow through on what you say.
  • Communicate a little at a time.
  • Present information in several ways.
  • Develop a practical, useful way to get feedback.
  • Use multiple communication techniques.

Communication is complex.  When listening to or reading someone else’s message, we often filter what’s being said through a screen of our own opinions.  One of the major barriers to communication is our own ideas and opinions.

 

 

 

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