According to Rensis Likert motivation is the “core of management.” Motivation is an important function performed by manager for actuating the people to work for the accomplishment of organisational objectives. Issuance of well-conceived instructions and orders does not mean that they will be followed. A manager has to make appropriate use of various techniques of motivation to enthuse the employees to follow them. Effective motivation succeeds not only in having an order accepted but also in gaining a determination to see that it is executed efficiently and effectively.

The term ‘motivation’ has its origin in the Latin word “mover” which means to “move”. Thus, motivation stands for movement. One can get a donkey to move by using a “carrot or a stick”, with people one can use incentives, or threats or reprimands. However, these only have a limited effect. These work for a while and then need to be repeated, increased or reinforced to secure further movement. The term motivation may be defined as “the managerial function of ascertaining the motives of subordinates and helping them to realize those motives”



Puts human resources into action

Every concern requires physical, financial and human resources to accomplish the goals. It is through motivation that the human resources can be utilized by making full use of it. This can be done by building willingness in employees to work. This will help the enterprise in securing best possible utilization of resources.

Improves level of efficiency of employees

The level of a subordinate or a employee does not only depend upon his qualifications and abilities. For getting best of his work performance, the gap between ability and willingness has to be filled which helps in improving the level of performance of subordinates. This will result into-

Increase in productivity,

Reducing cost of operations, and

Improving overall efficiency.


Leads to achievement of organizational goals

The goals of an enterprise can be achieved only when the following factors take place :-

    1. There is best possible utilization of resources,
    2. There is a co-operative work environment,
    3. The employees are goal-directed and they act in a purposive manner,
    4. Goals can be achieved if co-ordination and co-operation takes place simultaneously which can be effectively done through motivation.


Builds friendly relationship

Motivation is an important factor which brings employees satisfaction. This can be done by keeping into mind and framing an incentive plan for the benefit of the employees. This could initiate the following things:

Monetary and non-monetary incentives,

Promotion opportunities for employees,

Disincentives for inefficient employees.

In order to build a cordial, friendly atmosphere in a concern, the above steps should be taken by a manager. This would help in:

    1. Effective co-operation which brings stability,
    2. Industrial dispute and unrest in employees will reduce,
    3. The employees will be adaptable to the changes and there will be no resistance to the change,
    4. This will help in providing a smooth and sound concern in which individual interests will coincide with the organizational interests,
    5. This will result in profit maximization through increased productivity


Leads to stability of work force

Stability of workforce is very important from the point of view of reputation and goodwill of a concern. The employees can remain loyal to the enterprise only when they have a feeling of participation in the management. The skills and efficiency of employees will always be of advantage to employees as well as employees. This will lead to a good public image in the market which will attract competent and qualified people into a concern. As it is said, “Old is gold” which suffices with the role of motivation here, the older the people, more the experience and their adjustment into a concern which can be of benefit to the enterprise.

 Increased efficiency and output:

Motivation enables people to work enthusiastically. Performance is a product of not merely ability to do a task but the willingness to do the same with zeal and enthusiasm. Motivation bridges the gap between the overall efficiency and output. This, ultimately, helps in reducing the cost of operation.







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